Swansea City’s struggles this season have left fans frustrated, with questions looming over the club’s direction. If the Swans are to turn things around and re-establish themselves as a competitive force, three key factors will play a crucial role in shaping their future.
Fresh management
With Alan Sheehan currently serving as interim head coach following Luke Williams’ departure, Swansea has already shown signs of improvement with victories against Blackburn Rovers and Preston North End.
However, whether Sheehan remains in charge or a new manager is brought in, stability in the dugout will be essential. Swansea’s recent managerial turnover has hindered long-term progress, and securing a coach with a clear tactical identity – aligned with the club’s philosophy – will be key to turning things around.
Swansea’s struggles this season have highlighted the need for more effective player recruitment. Strengthening key areas – particularly in attack and midfield – while also retaining talents like Gonçalo Franco and Jisung Eom will be crucial. The club must also strike the right balance between experienced players and promising academy graduates, ensuring a squad capable of competing at a higher level.
A strong managerial appointment could not only improve Swansea’s on-field performances but also enhance the club’s commercial prospects. Many teams are capitalising on the digital space to strengthen fan engagement, and with better results, Swansea would have a greater opportunity to expand their reach.
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Improved Recruitment
One of Swansea City’s most pressing issues in recent seasons has been ineffective recruitment, leaving fans frustrated by a lack of quality reinforcements. The most recent transfer window was no exception, with the club securing only two loan signings – Belgian defender Hannes Delcroix from Championship rivals Burnley and midfielder Lewis O’Brien from Premier League Nottingham Forest – despite clear gaps in the squad, exacerbated by injuries.
O’Brien arrives with an impressive pedigree and has already made an impression, but Swansea needed more than just one or two additions to compete effectively. To make matters worse, departures during the window mean the squad is now even thinner than before.
However, there are signs of change on the horizon. New Director of Football Richard Montague has already recognised the club’s recruitment struggles and appears committed to addressing them, giving fans hope that future windows will bring the depth and quality the squad desperately needs.
Prioritising Player Fitness
A squad is only as strong as its available players, and Swansea City’s season has been heavily impacted by persistent injuries to key figures. Since November 2024, the likes of Harry Darling, Joe Allen, and Ollie Cooper have suffered recurring setbacks, hampering the team’s consistency and momentum.
In total, seven Swansea players have sustained injuries at least once in a three-month period. While not all have been officially sidelined, their performances have inevitably been affected. Combined with a thin squad due to limited recruitment and loan departures, the injury crisis has left Swansea struggling for options.
Addressing player fitness must become a priority. With multiple players, such as Allen and Darling, sustaining repeated injuries in a short timeframe, there is a need for better injury prevention, recovery management, and squad rotation. A healthier team is a more competitive team, and investing in player welfare could be the key to long-term success.
As Swansea look ahead to the future, appointing the right manager, one who values player conditioning and squad depth, will be crucial in building a team capable of challenging for promotion back to the Premier League, rather than fighting to avoid the drop to League One.
What the Future Holds
Swansea City’s path back to competitiveness hinges on three key factors: strong managerial leadership, smarter recruitment, and improved player fitness. A capable head coach can instil a winning mentality and unlock the squad’s potential, while better recruitment strategies will ensure depth and quality across all positions. At the same time, prioritising player health and fitness will help maintain consistency throughout the season.
However, long-term success will depend on the club’s hierarchy recognising the importance of making the right decisions at every level. Chairman Andy Coleman, Chief Operating Officer Tom Gorringe, and Executive Director Ken Gude must ensure that the right managerial appointment is made, alongside a recruitment strategy that strengthens the squad both immediately and for the future.
With the right leadership in place, Swansea can rebuild, restore fan confidence, and push towards a more successful future.