Thirty-six EFL matches taking place between 5–9 February will kick off one minute later than scheduled to highlight the importance of learning life-saving CPR.
As part of this initiative, Swansea City’s home Championship fixture against bottom-placed Sheffield Wednesday on Sunday, 8 February 2026 will now kick off at 12:01pm.
The adjusted kick-off times support Sky Bet and the British Heart Foundation’s Every Minute Matters campaign, which aims to raise awareness of how crucial quick CPR can be during a cardiac arrest. Since launching in May 2024, the campaign has already encouraged more than 400,000 people to start learning CPR, with a target of reaching half a million by the end of Heart Month in February.
Football fans are being urged to take part by learning CPR through the BHF’s free online tool, RevivR, which takes just 15 minutes to complete. Supporters can search BHF RevivR or visit revivr.bhf.org.uk/efl.
EFL Chief Executive Trevor Birch said the one-minute delay is a simple but powerful reminder of how quickly CPR can save lives, while BHF ambassador and former Wales and Luton Town star Tom Lockyer highlighted how CPR helped save his own life and urged fans to be ready to step in if needed.
BHF Chief Executive Dr Charmaine Griffiths added that football’s ability to bring communities together makes it the perfect platform to spread a life-saving message – reminding everyone that every minute truly matters.
Feature Image Credit: EFL